Try 18-20 and see what happens.  You'll have to bust open the distributor to limit mechanical so your total number isn't out of bounds.  On a street car, total timing method is a horrible way to set up the ignition.  On a race car that sees pretty much only full throttle, fine, street driver no way.
Stock 318's like 10-12 initial timing, you have a much larger cam and are at the same level.  That's not going to make for a happy idle profile. Think of this as building a house.  Total timing is the roof, initial/idle is the slab.  If the slab is fubar'd, the rest of the build is going to need adjustments/crutches to get the roof line square.
Simple test.  Get the engine warmed up and idling.  Give the dist a tweak clockwise... if the engine picked up rpm, it wants the advance.  My guess, a xe274 in a low compression engine is going to want 18-24* initial timing.  It should idle at 800-850 with minimal drop when pulled into gear.  If you are getting a large drop in RPM pulling into gear, that's another indicator of insufficient initial timing or dropping timing out from reduction in RPM.
Put a light on it, have somewhere pull the car in gear and see if the timing is reduced in gear from where it idles in P/N.  That is an issue.  You want the timing at idle to remain the same in gear and out of gear.  This pops up a lot when idle speeds are around/above 900 or so with a lot of distributors with light springs in them.