If the spring below the bottom plate has rusted or gone bust, it may not spring back. You may still be able to get the bulb to function, even when this happens. But it takes some finesse. The problem may then be, any time you close the trunk lid, it jars the assembly and the bulb stops working.
WD-40 works, its a mixture of oil and water. The oil is much like kerosene and diesel fuel. If this were my assembly, I'd soak it for 20 minutes in warm diesel fuel, working the bottom plate up and down to dislodge any dirt or crud keeping the plate from moving freely. If I can get it freed, degrease and wash it with dish soap, rinse with hot tap water, and blow it out with a compressor.